Founder guides & playbooks.
Practical, India-specific guidance on fundraising, registration, compliance and government schemes — written for builders.
Due Diligence Checklist: What Investors Examine Before They Wire
Corporate, financial, legal, IP and HR documents investors request — get your data room ready before you need…
Startup Valuation Methods: How Early-Stage Companies Are Priced
Why early valuation is part art, part method — and the approaches investors actually use before revenue.
Building Your First Go-To-Market Motion: PLG vs Sales-Led
Choose the right GTM motion for your product, price point and buyer — and avoid the classic mismatch…
TDS for Startups: A Plain-English Guide to Tax Deducted at Source
Which payments attract TDS, the rates and due dates, and how to avoid the penalties that catch new…
From Idea to MVP: A Lean Validation Playbook for Founders
Validate demand before you build — interviews, landing-page tests, and a tightly scoped MVP that learns fast.
Founders’ Agreement: The Document That Prevents Co-Founder Breakups
Equity split, vesting, roles, IP assignment and exit terms — put it in writing before the relationship is…
How to Run a Fundraise: A 90-Day Process From Prep to Close
Treat fundraising as a project with a timeline. Here is a 90-day plan from preparation to wired funds.
Choosing the Right Business Structure: Sole Prop, OPC, LLP or Pvt Ltd
A founder-friendly overview of India's main business structures and which suits your stage and ambition.
Government Tenders for Startups: Selling to the Public Sector
How DPIIT recognition and GeM open public procurement to startups — and how to win your first government…