Founder guides & playbooks.
Practical, India-specific guidance on fundraising, registration, compliance and government schemes — written for builders.
ESOPs in India: How to Design an Employee Stock Option Pool
Pool size, vesting, strike price, exercise windows and tax — a founder-level guide to building ESOPs that actually…
Bootstrapping vs Raising VC: An Honest Framework for Founders
When venture capital is the right fuel and when it quietly kills good businesses — a decision framework.
Unit Economics for Startups: CAC, LTV and the Numbers Investors Ask
Define CAC, LTV, payback period and contribution margin — and learn the benchmarks investors use to judge them.
Building Your First Go-To-Market Motion: PLG vs Sales-Led
Choose the right GTM motion for your product, price point and buyer — and avoid the classic mismatch…
From Idea to MVP: A Lean Validation Playbook for Founders
Validate demand before you build — interviews, landing-page tests, and a tightly scoped MVP that learns fast.
Burn Rate and Runway: How to Manage Cash Like a Survivor
Calculate gross and net burn, know your true runway, and the levers to extend it before it is…
Product-Market Fit: How to Know You Actually Have It
Beyond the buzzword — concrete signals of PMF, how to measure it, and what to do before and…