Build to learn, not to launch
The goal of an MVP is to test your riskiest assumption with the least effort. Most failed startups built something nobody wanted — not something badly.
A simple validation sequence
- Talk to 15–20 potential customers about the problem (not your solution)
- Run a landing-page or pre-order test to measure real intent
- Scope an MVP to the single core job-to-be-done
- Define the one metric that proves or kills the assumption
If you are not slightly embarrassed by your first version, you shipped too late.
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