PMF is felt, then measured
Product-market fit is when the market pulls the product out of you. Before it, growth is a grind; after it, the problem becomes keeping up.
Signals you have it
- Retention curves that flatten (people keep coming back)
- Organic word-of-mouth and inbound demand
- Customers would be “very disappointed” without you (Sean Ellis test ~40%+)
- Usage growing faster than your marketing spend
Before vs after
- Before: obsess over the problem and a narrow segment
- After: pour fuel on what works and build the growth engine
Don’t scale before fit. Scaling a leaky product just spends money to lose customers faster.
Need help putting this into action? Book a free 15-minute call with a Vaishnav Catalyst specialist.