Cash is the only thing that kills you instantly
Profitless growth is fine — running out of cash is not. Knowing your burn and runway is non-negotiable.
The numbers
- Gross burn: total monthly spend
- Net burn: spend minus revenue
- Runway: cash on hand ÷ net burn
Levers to extend runway
- Improve gross margin
- Tighten CAC and payback
- Renegotiate vendor terms
- Cut non-essential spend before it is forced
Start raising — or cutting — when you have 6+ months of runway, not 6 weeks. Desperation is expensive.
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